Hyperreality

How AR campaign enhance audience engagement?

AR campaigns lead audience to immersion, interaction and involvement; that's how actual engagement happens but virtually! Your campaigns are no more limited to viewership, the target audience becomes part of the AR world that you invite them to!

How is AR experienced?

AR content is generally delivered through apps and web technologies that are easily accessible in a common person's smartphone. The campaigns generally use QR codes printed in their banners, billboards, posters, boxes, etc. to let the user scan and experience AR on their mobile phone.

What are the AR marketing channels?

AR campaign can be rolled out on social media platforms, OOH, television, print, or anywhere you can put a QR code. More than 85% of world population owns a smartphone which is ~7 billion people eligible to experience AR campaigns.
Your AR campaign has the potential to reach 2B+ Instagram and 750M+ Snapchat MAUs.

Traditional V/S Hyperreal Media

What is Hyperreality?

Hyperreality is a concept which blurs the line between real and digital worlds. Augmented Reality (AR): Overlays digital elements onto the real world through your smartphone or smart glasses. Think trying on virtual furniture in your home or apparels on yourself. Virtual Reality (VR): Creates a completely immersive virtual environment that you can interact with using special headsets like Meta Quest or HTC Vive. Think exploring fantasy worlds, attending virtual events, or hands-on learning. Metaverse: A future concept of the internet that combines aspects of AR, VR, and XR to create a persistent, interconnected virtual world where people can work, play, socialise, and more.